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Search results for “Booking funnel”
The next 10 years of airline distribution
08/14/2017
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3:30:03 PM
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A decade from now, revenue passenger miles are forecasted to grow by 30% by 2027, the number of aircraft in operation is likely to grow by the same factor, and airlines will have to become sophisticated retailers.
Counting on technology to overcome breakdown in personalization
07/24/2017
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4:35:01 PM
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The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Travel apps need a data-centric approach to marketing
07/19/2017
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1:16:36 PM
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A data-centric approach is promoted to mobile app marketing, it utilizes meaningful in-app events across the user lifecycle by properly leveraging and analyzing deep data points to drive retention, engagement and revenue.
Priceline Group CEO: online travel in China may still witness “significant volatility”
06/19/2017
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1:58:57 PM
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Priceline CEO Glenn D. Fogel believes that price is still incredibly important in China's OTA market. The key of setting up a brand in China is to understand ecosystems – Baidu, Alibaba and Tencent.
Data on its own isn’t enough, make it part of an organization’s culture
02/09/2017
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3:29:24 PM
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Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro.
Ctrip takes a big step in pursuit of going global
11/27/2016
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9:50:20 AM
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Drifting away from intense competition in the domestic OTA market, Ctrip seems to have come a long way in a span of 18 months. The decision to acquire Skyscanner means Ctrip isn’t just a single market player anymore.
Skyscanner deal complements Ctrip’s "global positioning”
11/25/2016
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10:20:53 AM
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The 1.75-billion-dollar takeover of Skyscanner followed Ctrip’s 180-million-dollar investment in India's MakeMyTrip and its recent backing of major US gound handlers.
Time for foreign meta-search engines to go beyond strong “product”
09/13/2016
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10:37:50 AM
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Localisation of product and team isn’t seemingly enough for any foreign meta-search engine due to the sheer scale of intermediaries that are already established in China.
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